Let's try Star of Seas
Companies will at some point come to that milestone known as "The Rebrand". For some it happens early on once they've discovered "who they really are" while with others, it occurs after many years of having grown their brand.
We use rebranding as a marketing strategy in which a new name, term, symbol, design or combination thereof is created for an established brand with the intention of developing a new, differentiated identify in the minds of consumers, investors and competitors. Oftentimes, this involves radical changes to a brand's logo, name, image, marketing strategy and advertising themes. Such changes typically aim to reposition the brand/company, occasionally to distant itself from negative connotations of the previous branding or to move the brand up marker. They may also communicate a new message a new brand of director's wishes to communicate.