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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMM became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, and YouTube.
Yes, people do â€œGoogleâ€? everything these days. But the amount of people keeping track of things on Facebook is astonishing. If your business is present on Facebook, you can reach your target audience in a much more specific way, even without them â€˜searchingâ€™ for your business. With Facebook Marketing, you can pass on the more important updates/news about your business in an easier way and drive traffic into your website.
LinkedIn is a platform where professional audiences seek insights and information about various business and networking opportunities. You should not even think of missing out on this front and we will help you strengthen your foothold in LinkedIn.
YouTube accounts for over 28% of all Google searches. Globally, online video traffic will be 55 percent of all consumer Internet traffic by 2016. These facts only go on to show that YouTube, given the nature of the platform, is a marketing channel one should not miss. You would not have to worry about this. Lay back and let us make sure your presence in YouTube is unparalleled.
SMO is always an added advantage for a brand. The team understands the dynamics of your business and creates SMO solutions that are good value for money. Our social media optimization services help generate new business opportunities while also underpinning the search engine rankings.